I watch television and movies and commercials – all the nonsense stuff that entertains me and distracts me from the seriousness of life. One of the things I note is the use of computers and the clever promotion of Apple. All of the movies have laptops that can access any information that might conceivable ever been digitized. And all of the laptops are Apple.
Then I wander around in the real world and I realize that I don’t personally know anyone who owns an Apple Computer. Is that because I am an old man, living in the midwest, isolated from the world? Is this good marketing by Apple? If it was good marketing then wouldn’t I be seeing more Apple Laptops in my everyday life?
Steve Jobs is a master of technology and of image. But if this stuff is so terrific then why do I not see it? Perhaps I should hang around the local university. Those folks in academia like the appearance of being on the front edge of all movements.
I am typing on a Dell Computer, using Microsoft software, talking about Apple Computers. Might we say that Apple is fashionable, but people don’t wear fashion to the office. Fashion is the thing we do on Friday night when we are out and about – seeking to impress the crowd. The real world is dungarees and sweatshirts – stuff that is durable and gets the job done.