McCain’s Camp Shaves Its Ad Targets

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McCain’s Camp Shaves Its Ad Targets

Democrats who monitor advertising spending now put at five the number of states where Senator John McCain is reducing his advertising – New Hampshire, Wisconsin, Colorado, Maine and Minnesota.

In essence, Mr. McCain’s campaign has decided to spread the advertising time he bought for the upcoming week in those states over the next two final weeks.

While station managers in the affected states said they were not ruling out the possibility that Mr. McCain would pump money back in before election day, on Nov. 4, the move represents a stark reordering of priorities.

Democrats were predicting Mr. McCain would use the savings to increase his advertising in Pennsylvania and, possibly, Ohio and Florida, all of which have become that much more vital should Mr. McCain have to concede states like Colorado and Wisconsin.

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