If he gets his way, Samuel J. Wurzelbacher, also known as “Joe the Plumber,” plans to enjoy a lot more than just 15 minutes of fame. Two weeks after emerging as the Republican Party’s favorite proxy for the American working man, Mr. Wurzelbacher has signed a management deal meant to keep him in the public eye past next week’s election and earn him some money at the same time, preferably as a show business personality.
“Joe the Plumber is fast becoming a brand,” said Jim Della Croce, president of the Nashville-based Pathfinder Management group, who is part of the trio that will be representing Mr. Wurzelbacher from now on. “He is a dynamic speaker and an everyman who has become an overnight celebrity. It’s going to be our job to find Joe’s strengths and give him some options.”