Timing is everything in blogging. Well, not everything. Content is a key element, but secondary to timing. It is important, though… content… but you have to wait for the right content to come along, or it just isn’t worth the effort.

I never post anything early in the morning. It comes off as too zealous. It turns off the readers. People look at some two-bit blogger who is up at 5:00 in the morning typing as some Huffington Post wannabe trying to get the scoop on the latest stories. Bad idea. It is best to wait and see what is on the wire for the day and write about that.

This is where the content comes in. This is key. It is a lot like hunting, you know. It is more about relaxing in a cozy spot with a cup of coffee and a newspaper and waiting for just the right prey than sneaking through the cold underbrush of some deserted forest and hoping to catch a big one. No, you have to wait. Wait and find the right story.

Mid afternoon os a terrible time to write. No one will read it. Your post is likely to get buried between the quality morning content and the last minute bloggers that crank out stories at the end of the day hoping to ride the evening traffic. No, mid-afternoon is no good for a quality blog post.

You don’t want to be one of those last minute folks, though. That just screams procrastination. It lacks professionalism. Everyone can see that you did no work today and that you are just trying to crank out material to cover your ass. That just looks bad. I never post at the end of the day. I have to maintain some semblance of professionalism.

I know, I know. It sounds tricky. This blogging business is much more complex than most people give it credit for. You see these blogs all over the place with no recent posts, and you think, “Man, this guy never writes anything!” Not so fast there, turbo. You don’t understand the formalities involved in this industry. We can’t just go writing willy-nilly whenever we want to. We have to time it. We have to get that perfect content. We might not be as lazy, or unprofessional, as you think. We might just be hiding in the shadows, waiting for that perfect time to pounce.

Never underestimate a blogger’s ability to wait. It’s what we do.